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Category Archives: General Business & Marketing

Episode 88: What is a wedge issue and how do I use it?

We all want to stand out from our competitors, in the market and in the workplace, and one of the best ways to do that is to find an issue that separates you and drive a wedge into it.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 7, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Personal Effectiveness, Videos

Episode 86: What makes a great manager?

So, you not only want to be a manager, you want to be a great one! Here are some suggestions on how to do just that.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inCareer Planning, General Business & Marketing, Management, Personal Effectiveness, Videos

Episode 83: What are product extension strategies?

Rather than let your product die, you can try and extend its life. Here are six suggestions on how to do that.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013July 16, 2025Posted inGeneral Business & Marketing, Management, VideosTags: Top Ten

Episode 82: What is the Product Life Cycle? (Part II)

Learning and using Product Life Cycles Management is key to not only getting value for your investments, but to maximizing the opportunities you have.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

Episode 81: What is the Product Life Cycle? (Part I)

Learning and using Product Life Cycles Management is key to not only getting value for your investments, but to maximize the opportunities you have.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

Episode 80: What are Porter’s Five Forces?

The Five Forces model is a great starting place when assessing any market and done well, can open up new strategies and highlight new opportunities.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

Episode 78: What is crowdsourcing and how do I use it?

In some markets, the gap between professionals and amateurs has been diminished. Is crowdsourcing an option for you?

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

Episode 77: How do you make sure a team stays?

Team leaders and managers will often have to move on to other positions and roles. Creating a great working team before you leave will help keep that group together and keep them successful.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauJanuary 1, 2013January 28, 2025Posted inGeneral Business & Marketing, Management, Personal Effectiveness, Videos

Episode 75: Planning your organization – Part II

OK so you have done the prep work – now time for pen and paper.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauDecember 31, 2012January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

Episode 74: Planning your organization – Part I

I have seen few people approach re-orgs in a good way. Over two parts – here is a good approach.

The speaker notes and latest episodes can be found at http://www.the3minutementor.com/

Posted byNigel DessauDecember 31, 2012January 28, 2025Posted inGeneral Business & Marketing, Management, Videos

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