Category Archives: General Business & Marketing

Episode 125: What is a USP and should I have one?

Episode 125: What is a personal unique selling proposition (or USP) and should I have one?

Last time we looked at the question of if you needed a Personal Brand. This time we look at USPs.

In business our products and services have USPs or Unique Selling Propositions. Typically the talk about the main differences between us and our competition. When building a career, we should also think about creating USP for ourselves. This time we look at a simple seven step processes to create one.

More Content from The 3 Minute Mentor 

I am adding some new 3 Minute Mentor content to LinkedIn. Here are two of the more recent ones. Some of the others will be made into episodes of The 3 Minute Mentor and I will add the post contents here.

As ever, please let me know if you have any ideas for episodes. You can email me at

Thank you

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