What are personas and how …
Continue reading “Episode 112: What are personas and how can I use them?”
Category Archives: Videos
Episode 107: HOW DO NEWTON’S LAWS RELATE TO BUSINESS?
YOU HAVE TO ENGAGE IF YOU ARE GOING TO CHANGE SOMETHING BUT THAT ACTION WILL HAVE A REACTION AND YOU NEED TO THINK THROUGH THE IMPLICATIONS.
Episode 109: WHAT IS THE “INNOVATOR’S DILEMMA”?
THIS IS ONE OF THOSE PHRASES THROWN ABOUT AT WORK ALL THE TIME. IN THIS EPISODE WE LOOK AT WHAT IT IS AND WHAT CAN BE DONE ABOUT IT.
Episode 108: WHAT SHOULD A CMO DO IN THEIR FIRST 100 DAYS?
CMO OR ANY OTHER ROLE, YOUR FIRST 90 TO 100 DAYS IN THAT POSITION ARE VERY IMPORTANT.
Episode 106: WHAT WAS MCGREGOR’S X-Y THEORY?
MCGREGOR SUGGESTS THAT THERE ARE TWO FUNDAMENTAL APPROACHES TO MANAGING PEOPLE – X THEORY AND Y THEORY. IS ONE BETTER THAN THE OTHER? LET’S SEE.
EPISODE 105: WHAT ARE HYGIENE FACTORS?
YOU MIGHT THINK PEOPLE SHOULD BE MOTIVATED JUST BECAUSE YOU PAY THEM, BUT THE TRUTH IS THAT KEEPING SOMEONE MOTIVATED IS MORE THAN THAT.
EPISODE 104: GETTING A PREMIUM FOR YOUR PRODUCT.
GETTING A PREMIUM FOR YOUR PRODUCT OR SERVICE IS POSSIBLE BUT YOU NEED TO THINK THROUGH HOW TO ACHIEVE THAT BEFORE YOU BUILD THE OFFERING, NOT AFTERWARDS
EPISODE 103: IS THERE A “GENERATIONAL GAP”?
YOU MAY NOT AGREE WITH THE APPROACH A DIFFERENT GENERATION MAY TAKE BUT IF YOU WANT TO INFLUENCE IT, YOU NEED TO UNDERSTAND IT.
EPISODE 102: HOW SHOULD I START BLOGGING?
IF YOU WANT TO GET INVOLVED IN THE SOCIAL MEDIA WORLD, YOU NEED TO HAVE A VOICE. BLOGGING IS A GREAT WAY TO GET YOUR IDEAS OUT THERE.
EPISODE 101: HOW SHOULD I MANAGE MY REFERENCES?
LIKE FRIENDS AND CONTACTS, YOU NEED TO KEEP A CONNECTION TO YOUR REFERENCES IN ORDER FOR THEM TO BE VALUABLE.