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The IKEA Effect: Why We Love the Things We Build (Even When They’re Terrible)

Posted byNigel D November 10, 2025

How pride and effort distort our judgment — from flat-pack furniture to business strategy.

You can find more content like this at https://nigeldessau.substack.com or on my website at https://the3minutementor.com.

Posted byNigel DNovember 10, 2025Posted inVideos

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